Legendary athlete Roger Federer and renowned artist Ugo Rondimone embarked on a collaboration like no other. NBCUniversal Catalyst partnered with Credit Suisse to produce a groundbreaking documentary following the story of the artistic masterpiece’s creation. Filmed over the span of two years across iconic global locations, the stunning feature presentation revealed Federer’s transformation into figure “Cloud Six.”
Hosted within a dynamic digital experience, complete with an interactive showcase of the art installation itself, the partnership has generated media pick-up across global press, including The TODAY Show, as well as generating over 152k page views and over 130k unique visitors.